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53

vi peel

Worth a look

Shows a $4.7M/yr market, but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 97Growth 33Conversion 89Competition 24Returns 96Price range 21Avg price 83Brand share 0Review moat 45Quality gap 38

Market size

Incredible$4.7M

$4.7M/yr · 580K searches

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Conversion

Great10.6%

search→purchase rate — share of searches ending in a sale

Avg price

Great$77.41

avg listing price — sweet spot $15–$100

Review moat

Okay2,035.95

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+6.0%

90-day search growth — must beat 0% to launch

Competition

Bad71%

top-5 click share — a locked-up shelf

Price range

Bad$11.34–$425.90

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Bad100%

top-5 brand share — brand-locked demand

Search terms