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verb ghost shampoo and conditioner
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible12.1%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$39.07avg listing price — sweet spot $15–$100
Price range
Incredible$19.27–$69.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.2%return rate — above 5% kills the launch gate
Growth
Good+27.3%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$178K$178K/yr · 38K searches
Review moat
Okay2,907.17avg incumbent reviews — the moat a new listing must climb
Competition
Bad96%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand