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verb dry shampoo
Worth a lookShows searches that convert (14.7% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Conversion
Incredible14.7%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Great$20.68avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Good$9.60–$28.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good970avg incumbent reviews — the moat a new listing must climb
Market size
Good$424K$424K/yr · 140K searches
Growth
Bad-14.7%90-day search growth — must beat 0% to launch
Competition
Bad91%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand