40
velvet scrunchies
Skip itPrices mostly outside the sweet spot ($5.15–$10.92) — this niche doesn't clear our bar today.
Returns
Great1.5%return rate — above 5% kills the launch gate
Conversion
Great7.8%search→purchase rate — share of searches ending in a sale
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Market size
Okay$140K$140K/yr · 211K searches
Avg price
Bad$8.50avg listing price — sweet spot $15–$100
Growth
Bad-9.0%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad17,159.24avg incumbent reviews — the moat a new listing must climb
Price range
Bad$5.15–$10.92cheapest to priciest tracked listing — scored on the share inside $15–$100