42
velvet hair rollers
Skip itSoft demand (-42.4% this quarter) — this niche doesn't clear our bar today.
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Avg price
Good$14.31avg listing price — sweet spot $15–$100
Brand share
Good65%top-5 brand share — brands hold most of the demand
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Price range
Okay$8.82–$20.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,747.42avg incumbent reviews — the moat a new listing must climb
Returns
Bad5.3%return rate — above 5% kills the launch gate
Market size
Bad$67K$67K/yr · 91K searches
Growth
Bad-42.4%90-day search growth — must beat 0% to launch