51
vegan shampoo
Worth a lookShows low returns (0.5%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Price range
Good$6.86–$32.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.96avg listing price — sweet spot $15–$100
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+23.4%90-day search growth — must beat 0% to launch
Review moat
Okay2,045.19avg incumbent reviews — the moat a new listing must climb
Market size
Okay$206K$206K/yr · 351K searches
Brand share
Bad100%top-5 brand share — brand-locked demand