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vegan nail polish
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great7.1%search→purchase rate — share of searches ending in a sale
Growth
Good+32.7%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$9.80avg listing price — sweet spot $15–$100
Market size
Okay$103K$103K/yr · 147K searches
Competition
Bad74%top-5 click share — a locked-up shelf
Review moat
Bad13,876.13avg incumbent reviews — the moat a new listing must climb
Price range
Bad$6.32–$16.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad98%top-5 brand share — brand-locked demand