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vayose no shampoo hair brush

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Soft demand (-63.7% this quarter) — this niche doesn't clear our bar today.

Market size 52Growth 0Conversion 69Competition 15Returns 76Price range 87Avg price 95Brand share 22Review moat 25Quality gap 53

Avg price

Incredible$29.02

avg listing price — sweet spot $15–$100

Price range

Great$9.82–$64.91

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great2.0%

return rate — above 5% kills the launch gate

Conversion

Good6.3%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Good$328K

$328K/yr · 180K searches

Review moat

Bad4,817.82

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad91%

top-5 brand share — brand-locked demand

Competition

Bad82%

top-5 click share — a locked-up shelf

Growth

Bad-63.7%

90-day search growth — must beat 0% to launch

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