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vanilla soap
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great8.9%search→purchase rate — share of searches ending in a sale
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Price range
Okay$1.61–$26.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$9.53avg listing price — sweet spot $15–$100
Market size
Okay$100K$100K/yr · 118K searches
Growth
Bad-5.3%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad12,027avg incumbent reviews — the moat a new listing must climb
Brand share
Bad97%top-5 brand share — brand-locked demand