56
vanilla shampoo and conditioner
Worth a lookShows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Competition
Great40%top-5 click share — an open shelf
Avg price
Good$14.55avg listing price — sweet spot $15–$100
Price range
Good$4.92–$40.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Market size
Good$475K$475K/yr · 535K searches
Growth
Good+24.1%90-day search growth — must beat 0% to launch
Review moat
Okay3,213.16avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand