37
vanilla scent
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Good4.0%search→purchase rate — share of searches ending in a sale
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Market size
Okay$203K$203K/yr · 492K searches
Price range
Okay$4.27–$22.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.26avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad7,229.15avg incumbent reviews — the moat a new listing must climb
Growth
Bad-34.9%90-day search growth — must beat 0% to launch
Brand share
Bad98%top-5 brand share — brand-locked demand