38
vanilla mint chapstick
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great9.9%search→purchase rate — share of searches ending in a sale
Price range
Good$3.43–$42.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.96avg listing price — sweet spot $15–$100
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,066.5avg incumbent reviews — the moat a new listing must climb
Market size
Bad$71K$71K/yr · 55K searches
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Growth
Bad-25.9%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand