53
vanilla lotion
Worth a lookShows low returns (0.5%), but soft demand (-10.4% this quarter) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Brand share
Good64%top-5 brand share — brands hold most of the demand
Market size
Good$601K$601K/yr · 882K searches
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Avg price
Good$12.72avg listing price — sweet spot $15–$100
Price range
Good$3.50–$27.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-10.4%90-day search growth — must beat 0% to launch
Review moat
Bad13,047.81avg incumbent reviews — the moat a new listing must climb