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vanilla lip balm
Skip itSoft demand (-22.6% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great10.1%search→purchase rate — share of searches ending in a sale
Market size
Okay$246K$246K/yr · 279K searches
Price range
Okay$3.50–$23.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Avg price
Bad$8.76avg listing price — sweet spot $15–$100
Brand share
Bad92%top-5 brand share — brand-locked demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad17,447.26avg incumbent reviews — the moat a new listing must climb
Growth
Bad-22.6%90-day search growth — must beat 0% to launch