40
vanilla hand soap
Skip itSoft demand (-28.0% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great10.3%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,209.1avg incumbent reviews — the moat a new listing must climb
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$4.09–$19.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Market size
Bad$91K$91K/yr · 108K searches
Avg price
Bad$8.15avg listing price — sweet spot $15–$100
Growth
Bad-28.0%90-day search growth — must beat 0% to launch