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vanilla hair perfume
Skip itSoft demand (-10.3% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good$7.47–$36.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$14.33avg listing price — sweet spot $15–$100
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Review moat
Good1,430.14avg incumbent reviews — the moat a new listing must climb
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Market size
Bad$95K$95K/yr · 133K searches
Growth
Bad-10.3%90-day search growth — must beat 0% to launch