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vanilla deodorant
Worth a lookShows low returns (0.4%), but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great8.1%search→purchase rate — share of searches ending in a sale
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Market size
Good$514K$514K/yr · 521K searches
Avg price
Good$12.22avg listing price — sweet spot $15–$100
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$4.38–$24.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-10.7%90-day search growth — must beat 0% to launch
Review moat
Bad14,718.04avg incumbent reviews — the moat a new listing must climb
Brand share
Bad96%top-5 brand share — brand-locked demand