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vanilla bourbon perfume
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Great$18.74avg listing price — sweet spot $15–$100
Review moat
Great353.81avg incumbent reviews — the moat a new listing must climb
Price range
Great$9.66–$35.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Good$348K$348K/yr · 588K searches
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Growth
Bad-7.1%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand