50
vanilla body wash
Worth a lookShows low returns (0.4%), but soft demand (-11.8% this quarter) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Market size
Good$743K$743K/yr · 898K searches
Price range
Good$6.90–$33.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.2%search→purchase rate — share of searches ending in a sale
Avg price
Good$13.38avg listing price — sweet spot $15–$100
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Review moat
Bad5,528.39avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-11.8%90-day search growth — must beat 0% to launch