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vanilla body powder
Skip itSoft demand (-19.8% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Great$15.11avg listing price — sweet spot $15–$100
Price range
Good$6.53–$24.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,026.41avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Market size
Bad$71K$71K/yr · 136K searches
Growth
Bad-19.8%90-day search growth — must beat 0% to launch