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vanilla body oil
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Market size
Incredible$2.2M$2.2M/yr · 2.5M searches
Price range
Great$5.99–$43.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.8%search→purchase rate — share of searches ending in a sale
Avg price
Good$13.10avg listing price — sweet spot $15–$100
Review moat
Okay1,984.06avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad72%top-5 click share — a locked-up shelf
Growth
Bad-17.0%90-day search growth — must beat 0% to launch
Brand share
Bad97%top-5 brand share — brand-locked demand