50
valaya parfums de marly
Worth a lookShows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Market size
Great$1.5M$1.5M/yr · 440K searches
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good526.67avg incumbent reviews — the moat a new listing must climb
Avg price
Good$156.55avg listing price — sweet spot $15–$100
Growth
Good+24.9%90-day search growth — must beat 0% to launch
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Price range
Bad$22.28–$351.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad97%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand