36
urea stick
Skip itPrices mostly outside the sweet spot ($5.59–$14.13) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great8.9%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$9.65avg listing price — sweet spot $15–$100
Growth
Okay+0.8%90-day search growth — must beat 0% to launch
Review moat
Okay3,879.44avg incumbent reviews — the moat a new listing must climb
Market size
Okay$102K$102K/yr · 119K searches
Competition
Bad85%top-5 click share — a locked-up shelf
Brand share
Bad97%top-5 brand share — brand-locked demand
Price range
Bad$5.59–$14.13cheapest to priciest tracked listing — scored on the share inside $15–$100