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53

urea nail gel

Worth a look

Shows low returns (0.8%), but soft demand (-3.3% this quarter) keeps it on the watch list.

Market size 32Growth 23Conversion 81Competition 25Returns 96Price range 95Avg price 95Brand share 35Review moat 40Quality gap 85

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Avg price

Incredible$26.81

avg listing price — sweet spot $15–$100

Price range

Incredible$15.60–$54.98

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Conversion

Great8.4%

search→purchase rate — share of searches ending in a sale

Review moat

Okay2,549.67

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Market size

Okay$149K

$149K/yr · 66K searches

Competition

Bad70%

top-5 click share — a locked-up shelf

Growth

Bad-3.3%

90-day search growth — must beat 0% to launch

Reviews