47
urea 10%
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Great$18.72avg listing price — sweet spot $15–$100
Price range
Great$13.90–$22.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Great+74.5%90-day search growth — must beat 0% to launch
Conversion
Good6.2%search→purchase rate — share of searches ending in a sale
Market size
Okay$234K$234K/yr · 201K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad11,419.8avg incumbent reviews — the moat a new listing must climb
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand