39
unscented
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great11.3%search→purchase rate — share of searches ending in a sale
Avg price
Good$12.40avg listing price — sweet spot $15–$100
Price range
Okay$3.40–$25.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$216K$216K/yr · 155K searches
Growth
Okay+5.6%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad33,536.17avg incumbent reviews — the moat a new listing must climb
Competition
Bad97%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand