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unscented soap
Skip itPrices mostly outside the sweet spot ($2.93–$16.12) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great10.4%search→purchase rate — share of searches ending in a sale
Market size
Good$548K$548K/yr · 613K searches
Growth
Okay+2.6%90-day search growth — must beat 0% to launch
Competition
Bad71%top-5 click share — a locked-up shelf
Avg price
Bad$8.56avg listing price — sweet spot $15–$100
Brand share
Bad92%top-5 brand share — brand-locked demand
Review moat
Bad16,241.25avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Price range
Bad$2.93–$16.12cheapest to priciest tracked listing — scored on the share inside $15–$100