46
unscented pomade
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible13.7%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Incredible$28.70avg listing price — sweet spot $15–$100
Price range
Great$11.50–$35.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+11.9%90-day search growth — must beat 0% to launch
Market size
Okay$199K$199K/yr · 51K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,565avg incumbent reviews — the moat a new listing must climb
Competition
Bad94%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand