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unscented lotion
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible13.3%search→purchase rate — share of searches ending in a sale
Market size
Incredible$2.4M$2.4M/yr · 1.7M searches
Avg price
Okay$10.21avg listing price — sweet spot $15–$100
Growth
Bad-0.4%90-day search growth — must beat 0% to launch
Competition
Bad73%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad24,399.5avg incumbent reviews — the moat a new listing must climb
Price range
Bad$4.28–$16.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad96%top-5 brand share — brand-locked demand