55
unscented hand soap
Worth a lookShows low returns (0.2%), but a deep review moat (8,104 avg reviews) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great11.1%search→purchase rate — share of searches ending in a sale
Market size
Great$1.0M$1.0M/yr · 636K searches
Avg price
Good$14.59avg listing price — sweet spot $15–$100
Price range
Good$3.15–$30.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Okay+0.2%90-day search growth — must beat 0% to launch
Review moat
Bad8,103.65avg incumbent reviews — the moat a new listing must climb