55
unscented hand soap refill
Worth a lookShows low returns (0.2%), but a deep review moat (10,408 avg reviews) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great11.8%search→purchase rate — share of searches ending in a sale
Avg price
Great$18.54avg listing price — sweet spot $15–$100
Price range
Good$3.96–$42.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Growth
Okay+15.3%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$186K$186K/yr · 85K searches
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Review moat
Bad10,408.17avg incumbent reviews — the moat a new listing must climb
Signals Low Review Barrier