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unscented hand lotion
Skip itSoft demand (-32.7% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Price range
Good$5.75–$36.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.73avg listing price — sweet spot $15–$100
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Market size
Okay$110K$110K/yr · 117K searches
Brand share
Bad90%top-5 brand share — brand-locked demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad9,345.03avg incumbent reviews — the moat a new listing must climb
Growth
Bad-32.7%90-day search growth — must beat 0% to launch