63
unscented dry shampoo
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Market size
Incredible$3.9M$3.9M/yr · 2.2M searches
Conversion
Great10.5%search→purchase rate — share of searches ending in a sale
Competition
Great33%top-5 click share — an open shelf
Avg price
Great$17.11avg listing price — sweet spot $15–$100
Price range
Good$6.72–$36.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,936.6avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-7.1%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand