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unscented deodorant spray
Worth a lookShows low returns (0.0%), but brand-locked demand (top 5 brands take 91% of clicks) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Great$16.72avg listing price — sweet spot $15–$100
Conversion
Great7.1%search→purchase rate — share of searches ending in a sale
Price range
Good$5.46–$34.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+33.9%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,945.2avg incumbent reviews — the moat a new listing must climb
Market size
Okay$103K$103K/yr · 87K searches
Brand share
Bad91%top-5 brand share — brand-locked demand