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unscented chapstick
Skip itSoft demand (-29.4% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great7.0%search→purchase rate — share of searches ending in a sale
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Price range
Good$3.13–$28.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$247K$247K/yr · 330K searches
Avg price
Okay$10.70avg listing price — sweet spot $15–$100
Review moat
Bad8,054.72avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad95%top-5 brand share — brand-locked demand
Growth
Bad-29.4%90-day search growth — must beat 0% to launch