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unscented body oil
Skip itA small market ($80K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Price range
Great$4.08–$51.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.62avg listing price — sweet spot $15–$100
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Brand share
Good70%top-5 brand share — brands hold most of the demand
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Growth
Okay+3.2%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$80K$80K/yr · 116K searches
Review moat
Bad13,428.74avg incumbent reviews — the moat a new listing must climb