47
unscented antibacterial soap
Skip itStrong incumbent ratings (4.7★) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Avg price
Good$14.24avg listing price — sweet spot $15–$100
Price range
Good$2.52–$37.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$300K$300K/yr · 279K searches
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Growth
Okay+1.6%90-day search growth — must beat 0% to launch
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Review moat
Bad10,890.6avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality