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unmute noyz perfume
Worth a lookShows low returns (0.3%), but weak search conversion (0.2%) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Incredible$30.14avg listing price — sweet spot $15–$100
Price range
Great$12.52–$76.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good62%top-5 brand share — brands hold most of the demand
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Growth
Good+32.7%90-day search growth — must beat 0% to launch
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Review moat
Bad4,361.28avg incumbent reviews — the moat a new listing must climb
Market size
Bad$17K$17K/yr · 240K searches
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale