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under lash false eyelashes
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Conversion
Great8.0%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$6.45–$26.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$293K$293K/yr · 351K searches
Avg price
Okay$10.36avg listing price — sweet spot $15–$100
Review moat
Bad4,330avg incumbent reviews — the moat a new listing must climb
Competition
Bad73%top-5 click share — a locked-up shelf
Growth
Bad-8.1%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand