35
under eye puff
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great11.8%search→purchase rate — share of searches ending in a sale
Market size
Okay$194K$194K/yr · 209K searches
Growth
Okay+6.0%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad9,679.5avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$7.93avg listing price — sweet spot $15–$100
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$6.51–$11.87cheapest to priciest tracked listing — scored on the share inside $15–$100