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under eye primer
Skip itSoft demand (-10.8% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Price range
Okay$4.39–$22.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.85avg listing price — sweet spot $15–$100
Competition
Bad72%top-5 click share — a locked-up shelf
Review moat
Bad8,125.7avg incumbent reviews — the moat a new listing must climb
Brand share
Bad91%top-5 brand share — brand-locked demand
Market size
Bad$83K$83K/yr · 206K searches
Growth
Bad-10.8%90-day search growth — must beat 0% to launch