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under eye powder brush
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Conversion
Great9.0%search→purchase rate — share of searches ending in a sale
Price range
Okay$4.02–$20.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$8.98avg listing price — sweet spot $15–$100
Review moat
Bad6,165.43avg incumbent reviews — the moat a new listing must climb
Growth
Bad-8.7%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad79%top-5 click share — a locked-up shelf
Market size
Bad$56K$56K/yr · 69K searches
Brand share
Bad100%top-5 brand share — brand-locked demand