47
ulta makeup
Skip itA small market ($29K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Great$21.94avg listing price — sweet spot $15–$100
Competition
Great34%top-5 click share — an open shelf
Brand share
Great59%top-5 brand share — no brand owns this niche
Price range
Great$3.39–$53.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Review moat
Bad21,683.79avg incumbent reviews — the moat a new listing must climb
Growth
Bad-31.6%90-day search growth — must beat 0% to launch
Market size
Bad$29K$29K/yr · 102K searches
Signals Low Review Barrier