60
u part human hair wig
Worth a lookShows no brand lock-in (top 5 brands take 35% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible35%top-5 brand share — no brand owns this niche
Competition
Great27%top-5 click share — an open shelf
Avg price
Great$68.13avg listing price — sweet spot $15–$100
Market size
Great$1.5M$1.5M/yr · 3.3M searches
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Great423.73avg incumbent reviews — the moat a new listing must climb
Price range
Okay$22.70–$183.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-15.5%90-day search growth — must beat 0% to launch
Returns
Bad8.1%return rate — above 5% kills the launch gate
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale