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twist king
Skip itA concentrated shelf (top 5 take 77% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Conversion
Great8.1%search→purchase rate — share of searches ending in a sale
Review moat
Great450.45avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Good$13.57avg listing price — sweet spot $15–$100
Market size
Good$283K$283K/yr · 257K searches
Brand share
Bad90%top-5 brand share — brand-locked demand
Growth
Bad-3.8%90-day search growth — must beat 0% to launch
Price range
Bad$8.75–$16.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad77%top-5 click share — a locked-up shelf