58
twist it up comb
Worth a lookShows low returns (1.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great$20.25avg listing price — sweet spot $15–$100
Conversion
Great7.3%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good$4.09–$135.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+24.4%90-day search growth — must beat 0% to launch
Market size
Good$304K$304K/yr · 205K searches
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Review moat
Okay2,608.63avg incumbent reviews — the moat a new listing must climb
Competition
Okay67%top-5 click share — leaders hold, buyers still browse