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turquoise nail polish
Worth a lookShows low returns (0.2%), but prices mostly outside the sweet spot ($1.36–$14.42) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Growth
Great+97.3%90-day search growth — must beat 0% to launch
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Review moat
Bad11,606.71avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$7.72avg listing price — sweet spot $15–$100
Market size
Bad$58K$58K/yr · 236K searches
Price range
Bad$1.36–$14.42cheapest to priciest tracked listing — scored on the share inside $15–$100