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turmeric lip scrub
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Avg price
Good$12.87avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,331.18avg incumbent reviews — the moat a new listing must climb
Price range
Okay$5.20–$23.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Market size
Bad$40K$40K/yr · 62K searches
Growth
Bad-31.0%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand