45
truly body butter
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Avg price
Great$18.01avg listing price — sweet spot $15–$100
Price range
Great$12.06–$29.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good657avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Market size
Okay$244K$244K/yr · 267K searches
Growth
Bad-33.1%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand