56
travel soap
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Brand share
Great59%top-5 brand share — no brand owns this niche
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Growth
Good+21.4%90-day search growth — must beat 0% to launch
Market size
Okay$275K$275K/yr · 521K searches
Price range
Okay$1.51–$25.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$9.43avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad5,008.37avg incumbent reviews — the moat a new listing must climb